Some fonts just look better than others. Context plays a role, but it seems to merely flourish what is always already the case. Or does it?

Architects like 10 point, sans-serif fonts with tiny margins, justified to the end of the page. English professors prefer boing fonts, like Times New Roman, with large margins and a jagged finish. Philosophers tolerate both Arial and Garamond, though they tend to be swayed by the italicised elegance of the latter.

It is here that my aesthetic essentialism breaks down.